Rebranding Athena Partners
Athena Partners is a family-owned property developer with a long-standing presence and extensive experience in residential development focused on social sustainability.
Brand strategy
Brand identity
Logo
Tone of voice and Payoff
Website (UX and design)
Copy and content
Cross channel brand assets
Deliverables:
A new core narrative where people are at the center
Social sustainability
We developed a brand strategy that highlights Athena Partners' commitment to social sustainability. We emphasised their goal to create a foundation for the lived experiences of people, regardless of their status, age, or background. They envision homes where individuals can be themselves while also coming together across generations. We told their story of social and green communities through a new core narrative as well as payoff.
STRATEGY
DESIGN
A story telling identity
We created a fifth element that visualises the solid and physical framework surrounding the soft and rounded aspects of life lived within those frames. We revitalised the logo and created a colour palette rooted in socially sustainable housing, drawing from nature and materials. We incorporated organic patterns inspired by the grains of wood and topographical maps. We portray in photographs those who use our final product: people.
One site - Multiple target groups
Athena Partner’s new website unfolds the story of socially sustainable construction and perspective on their responsibilities. We mapped out relevant user journeys and made sure the quite versatile target groups and stakeholders (from investors, banks, local politicians, neighbours, and future residents) were guided to relevant content.
WEBSITE
Assets for all
After developing a new brand identity and tone of voice, we created essential elements for publication across all platforms: Sales tools, PowerPoint templates, social media posts, website text, LinkedIn content, E-mail signatures and more.
CAMPAIGN
