Together as one - but not at once

It can be a rather dull conversation informing a population about new energy transport tariffs. However, As a cooperative owned by Danes, Cerius & Radius was able to promote a more compelling message to emphasize the benefits of reducing energy usage simultaneously. We produced a film for digital usage across platforms and developed a payoff that tied together both the practical and emotional benefits: Sammen – men helst ikke samtidig (UK: Together as one – but not at once)