Dyrup brand campaign

The colour of change

Deliverables

Ide & concept
Art direction & copy
Campaign films
Social media ads and posts
In-store elements

A cinematic translation of the love of colour. A short glimpse into life in ever-changing settings. A home changes according to life stages and colours can elevate a state of mind. Dyrup provides not only any imaginable colour but also inspiration for new, bold combinations and ultimately we wanted to showcase the brand’s deep rooted love for colours.

Branding in 15 seconds

The video length requirement was only 15 seconds. We embraced this social media premise as a creative challenge. The short film is designed to tick the following boxes:

  • Visual stop effect that creates curiosity

  • Experience how paint can transform a room

  • Dyrup’s historic payoff “Dip in Dyrup”

  • Dyrup are experts on colours

  • Inspire to try new colours at home

Adding colour to quality

Surveys show that the audience knows Dyrup for it’s great quality, easy usage and great result. We needed to push the story of inspiration and colour further creating a more emotional connection to the brand.

The colour of change

Colour tactics

Considering relevant user journeys, we varied messaging from platform to platform, emphasising either storytelling or product.


(eg.: Shelf talker)

On shoot…

Want to see more?

See the SENSIDEK film we also did for Dyrup here