ECCO Kids
Digital strategy & playful Content
Time to dust off the old, premium kids footwear brand, and inspire modern parents through kids’ curiosity, courage and imagination.
Client: ECCO Kids
Industry: Fashion/Footwear
Deliverables: Global Social Media strategy, tone of voice, visual guideline
On-going content production, on-going campaign management
Creativity at large
We developed a brand-new strategy for all of ECCO Kids’ Social Media presence, including a new tone of voice and a new look and feel. With a “digital first” strategy we produced creative assets for not only all of the social media channels but also offline and in-store campaigns.
Global strategy
Through extensive research and analysis we created a strategy relaunching ECCO Kids as a shoe brand that understands, salutes and takes children’s natural playfulness seriously.
Serious Play
Serious Play
Get it out there
In order to make sure we reached key target groups, with all the relevant messaging, we launched a paid strategy on both Facebook and Instagram.
Bringing content to life
Playful strategy means playful, engaging storytelling across platforms. Byt truly having fun while shooting and animating our content, the product naturally brought a smile to the face of the audience.
The Real Kids Test Team
One of our aims was to let real kids test the products however they wanted and in any weather.
Credits
Photographer Anders Hviid Haglund