SCOUTZ
Empowering Innovation and Development
The birth of a brand
Introducing Scoutz, the newly established innovation and development fintech hub set to revolutionise IT development for 17 Danish banks. In a collaborative effort with BEC, we were tasked with designing the identity of Scoutz from scratch and bring visual life to the new brand.
We unfolded the Scoutz identity across platforms, and implemented branding elements in everything from PowerPoints to physical conference rooms.
Project
Client: BEC Financial Technologies
Industry: Fintech
Deliverables
Brand Identity & logo
Design Guidelines
PowerPoint template and design
Wayfinding and spacial identity for offices
Merchandise
THE LOGO
Brand building blocks
The logo had to have a clear connection to the parent company BEC. We derived shapes from the logo letters and used them as unique graphic elements. These building blocks represent connections, unity, and progress, reflecting the company's values of collaboration and forward-thinking.
The cheeky little brother
The energy of Scoutz is distinctive, revolving around community and a passion for technology and sales. It embodies the audacity of a spirited upstart, yet is grounded in the stability of its parent company, BEC, representing 17 Danish Banks.
Our task was to seamlessly integrate the realms of technology and banking, standing shoulder to shoulder with BEC, while infusing a fresh perspective. This led to the creation of a vibrant colour palette and a graphic universe that defies the traditional imagery associated with banking and technology.
One template to rule them all
We've crafted a PowerPoint template, sure to make any marketing professional envious. It adheres to the grid of the parent brand, BEC, allowing for smooth reuse of slides across the board, and sets a new standard for impactful presentations.
Make way for way finding
A new amazing headquarter office space requires interior design from scratch, and we had the honor of participating in the process, which involved inspiration for interior decorations and way-finding including branded copy rooted in the company's strategy. Our work spanned over two locations in Denmark and one in Poland.
Merch
A wide range of merchandise was developed to create a sense of community and ownership among the new tribe, who will carry the Scoutz torch forward. Authentic scout elements such as camping mugs and outdoorsy hoodies were also put in to production as well as a range of stickers poking fun at the classic sales lingo.
Check out the work we have done for BEC here